While everyone shares web usability as a common denominator for their success, usability issues are usually not discovered until a user digs into the website.

Attracting and maintaining a user’s attention and interest with your website design plays a vital role in retaining customers. Acquiring the benefit of a new visitor and encouraging them to explore your website is particularly important. Web development requires more than just usibility. It also requires careful consideration of the visual factors that keep users on your website.

7 Tips For A Website Design That Works

Creating emotional engagement is often the driving force behind the website, but it is also the driving force behind marketing. With a limited financial investment, our website design company in Tacoma is here to help build and maintain websites that can make those emotional connections with their users.

We focus on seven essential tips to help you create visually appealing website designs in Tacoma. These tips are not new, and most of them could apply to almost every website design and development. However, the successful implementation of these tips could turn a mediocre web page into an attractive and high-traffic site.  

A messy homepage that is overwhelmed with too much text or too many graphics can drive away potential customers. The home page offers the user their first impression of an organization. Attracting and retaining new customers does not happen by chance, nor by throwing together a quick website to establish a web presence. Simplicity and clarity in design make the homepage attractive and neat. Let your users know exactly what you offer with a clean, clear homepage design.

Tip: The top of the home page should offer tabs that contain drop-down lists with other selections.

Having a logo that reinforces the objective of the organization, or serves as a reminder, helps to make a website memorable. Branding via a logo is part of the emotional experience that you want users to have when they come into contact with your association. Creating a logo is an investment and needs to be a high priority in your budget. Ideally, a logo should be instantly recognizable. It needs to convey the meaning or mission of your organization, and retain its effectiveness in a variety of colors or mediums.

Maintaining a visual theme for your website helps to unify the site and makes the navigation easier. Establish consistency by selecting colors and fonts that complement the brand and ensure that they remain on all pages. Maintaining the same appearance on your website and in promotional materials, social media, and other platforms will reinforce the identity of your organization’s brand. The visual theme needs to reflect the culture of the organization and at the same time, be aimed at attracting the donors, volunteers, and customers that your organization is trying to reach.

TIP: Integrate Google maps, deadlines, and upload personal photographs to create files of places, events, and stories.

If an image is worth a thousand words, then a video must be worth a million. A promotional video tells the story of your company and helps capture the attention of website visitors. Although a website can exist without video, it has to compete with those websites that have video. Creating a video that tells your story can be done professionally. But, it can also be done using a simple point and record camera, with minimal editing for a less polished look that still tells your story. However, ROI of a video cannot be measured only through website visits. A well-made video can extend its usefulness beyond the website itself as a centerpiece of the marketing efforts of an organization.

Use static or rotating photographs to “tell the story” of your business. Avoid photographs that could be used elsewhere because you want your pictures to be your brand. While stock photos are useful, investing in a professional photoshoot will go a long way in reinforcing your brand and image.

TIP: Use micro-credits that help create opportunities worldwide. The power of the web rests with creating an emotional connection.

Firstly, you have to understand who your website should be designed for. It is not merely about creating information that will remain static in time, or talking only about how wonderful the company is and how fabulous its products are. Today, people do not buy products/services. Instead, they buy experiences and solutions that make their lives easier. They buy brands. So it is vital that you are clear about your target audience: where they are, how often they surf the internet, every time they use social networks, when they read your emails, what websites they frequently visit, what type of content they prefer, etc.

Your unique selling proposition is what makes you stand out from the crowd. On many occasions, the product/service you sell needs to be precise and clear. What need are you most fulfilling for your customer? Think about phrases like, “We offer a comprehensive service,” “We provide personalized attention.”

Analyze what your product solves. Beyond its technical characteristics, what are the aspects that are most relevant to your customers? Keep in mind that customer needs can be very different based on who, or where, your customers are. Once you know your customer persona, start building a speech based on those elements. Try it again and again and always think about how you could improve it. With this exercise, you will achieve incredible results.

Design a Website that Lasts

When you think about creating your website design, keep in mind that there are important factors that you should include on your task list. Need help building a website that drives traffic and inspires your audience? Hire our professional agency to build it for you. Check out our web development packages.